1 · Make the Video Story
Video Story — The editable video you build and finetune. It is a LatentCast data model, not a file. Every personalized video is rendered from one. video — A finished MP4 rendered from a Video Story. You finetune Video Stories; recipients watch videos. wizard — The four-step form that turns your content or script and a short brief into a first Video Story. scene — One section of a Video Story, with its own script and visuals. A story usually has a handful, opening first and closing last. narration — The script a scene is spoken from. Change it and the audio, timings and on-screen text follow. background — What sits behind the presenter in a scene: a photo, a generated image, or a short video clip. on-screen event — A title, highlighted phrase, figure or logo that appears at a chosen moment, timed to the words. brand kit — Your colours, fonts and logo, applied to every story that uses the kit. style — The production style: pacing, how much motion, and how much on-screen text a story gets. story language — The language a Video Story is written and spoken in, chosen when you create it. It is fixed once the script exists. register — For Dutch and French: whether the video addresses the viewer formally (u, vous) or informally (je, tu). Tuning Chat — The chat beside the preview. Tell it what to change and it edits the Video Story for you, with undo. approval card — The chat’s confirmation step before anything slow or costly runs. Nothing happens until you approve it. checkpoint — A saved point in a story’s history you can return to. Cheaper than caution: save one before a big change. sign-off — Freezes a Video Story, Personalization Canvas or Personalization Profile as a numbered version. Only signed-off things can be used by the next stage. render — Turning a Video Story into a real video file, then publishing it so it can be watched anywhere.2 · Define who receives it
Personalization Canvas — Your recipient list as a spreadsheet: one row per recipient, one column per thing that may change in their video. dimension — One thing that may change per recipient, such as their name, their company, or the reason you are reaching out. recipient — One person who gets their own video. One row in the Personalization Canvas. presenter — The colleague who appears on screen for a recipient, usually the sales rep who owns them. Named in the Personalization Canvas.3 · Set personalization rules
Personalization Profile — The rule set for one outreach: which signed-off Video Story, which Personalization Canvas, what may change, and how the Viewing Page looks. package — A ready-made set of personalization rules. Pick one, then adjust the individual switches. style guidance — Your brief on how the personalized parts should sound. It governs phrasing, never facts. custom image — A picture you supply for a recipient. It is used as given and never regenerated. cast — The presenters in a Personalization Profile. Each accepts a casting request and gives consent before production can run. consent — A presenter’s explicit agreement, given in their own account, to appear in this outreach. Without it, nothing is produced for them. preview — Producing the video for one real recipient from the Personalization Profile, to check the rules before you scale.4 · Produce and send at scale
Campaign — The production run for one signed-off Personalization Profile. It is locked to that profile and holds the batches. target — A recipient inside a Campaign. batch — A group of recipients produced together. The unit of work, and the sheet the results land in. run — Starts a batch. It moves through Personalize, Proxy, Render and Assets. Ready means sendable. phase — One of the four stages of a run, each with its own progress bar on the batch card. narrative review gate — An optional pause after the scripts are written, so you can read and edit every recipient’s text before anything is rendered. presenter master — One production per presenter that every recipient of theirs derives from, so shared scenes are made once. frame anchor — The moment in the story that GIFs and animations start from. Campaign Manifest — The batch’s output sheet: each recipient’s video, Viewing Page link, GIFs and outreach copy. outreach copy — The subject line, opener and channel messages written for each recipient. Drafts you can edit. Viewing Page — The personal page a recipient lands on to watch their video. It counts views and takes a rating.Presenters, voices and names
avatar — A presenter’s likeness on screen, built from one photo of them. voice clone — A presenter’s voice, made from a short recording, used to speak every script. proxy — A presenter’s avatar and voice together: their on-screen presence, set up once and consented to. voice collection — Which voice speaks for you in each language. A story picks from it automatically. pronunciation dictionary — A list of terms and how to say them, applied whenever those words are spoken. say-as — How a term should be pronounced: either a respelling or a phonetic spelling.The last group covers the one-time setup a colleague does before they first appear on screen. If that
is you, start at You have been cast.