Viewing pages

Where: Distribution ▸ Viewing pages, and the Viewing page step of a profile A viewing page is where a recipient actually watches. Every person in a batch gets their own, at their own link. It is the last thing you make and the first thing they see.

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What the recipient sees

• A welcome line addressed to them.
• Their video, playing on a proper player that works on a phone.
• Your logo and colours, or theirs, depending on how you configured it.
• Subtitles, if you enabled them.
• A call to action: an email to their presenter or your team, or a link to a page of yours.
• A quiet five-star rating offered when the video ends.

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Configuring it

The Viewing page step of the profile wizard holds the settings: the welcome line, the call to action, subtitles, and the logo. The preview beside them is the page of the first recipient on your list, built the way their real page will be, with a still where the video plays. It updates as you change a setting. The logo is a choice with three outcomes. You can show the recipient’s own logo, taken from your list, which is the strongest personal touch when you have good logo data. You can show your organization’s logo. And you can ask for the recipient’s logo with a fallback to yours, which is the sensible default when your list is uneven. If you change these settings after pages have been made, existing pages keep what they were built with. Use the Refresh page action on a page to re-resolve its welcome, call to action, fonts and logo. The link never changes.

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The call to action

The call to action sits under the video. Its message comes from the call-to-action column of your list. What it does is set once, on the profile, for every recipient. Choose what it does.

• Email opens the recipient’s mail program with a short note, ready to send. It goes to the presenter on their row, or to one fixed address you enter, such as a shared sales inbox.
• Link opens a page of yours in a new tab: a booking page, a landing page, a form.

Once you pick an action, a recipient without a message in your list still gets the button. Check the link. When you leave the address field, LatentCast opens the page to check that it answers, and shows the result under the field. Test link checks again. An address that starts with http:// works but is flagged; use https:// where you can. Label it. The label field starts with a ready-made label in the story’s language: “Email directly” for the presenter’s email, “Send us an email” for a fixed address, “Book a meeting with ” for a link. {rep} becomes each recipient’s presenter’s first name, so Sarah’s recipients see “Email Sarah directly”. Keep it, or write your own and put {rep} wherever the name belongs. Clear the field and the ready-made label comes back. A recipient whose row has no presenter name sees the label without one, such as “Book a meeting”. If your organization makes stories in more than one language, Add language adds a label in another language, up to three. Button or link. The action shows as a button, or as an underlined text link for a quieter page. Attribution on the link. Under Configure, choose which details are added to the link, so the page you send people to knows where the visit came from. The list is fixed: pick from it or leave it empty. The utm_ details are read automatically by analytics tools such as Google Analytics and HubSpot. The lc_ details let a booking page or a form recognise the person and fill in their name. If the address you enter already carries one of these details, yours is kept. A recipient produced straight from the profile, outside a campaign, has no campaign or batch to carry.

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Managing every page

Distribution ▸ Viewing pages lists every page in your organization, whatever made it: minted by a batch run, created by hand from a rendered video, or carried over from older campaigns whose links still work. Each page’s detail shows the link with a copy button, an active switch, how many times it has been viewed and its call to action clicked, where it came from, and the rating if one has been left. Deactivating a page takes it offline without deleting it: the link stops working and can be switched back on later, same link. Use it when a video needs correcting after you have already sent the message. Each page also says which video it serves, and there are two behaviours:

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How links behave when you share them

• Email shows your preview image and the link normally. Use the small animated image; some clients refuse the larger one.
• LinkedIn direct messages do not unfurl links at all. Paste the preview image into the message yourself and put the link beneath it. In-feed posts unfurl normally.
• WhatsApp unfurls inconsistently, depending on the client and the moment.

In every case the preview is an image, never an embedded player. Tapping it opens the page, which is what keeps your view count honest.

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What you can measure today

View counts per page, how often the call to action was clicked, and the rating a recipient leaves. That is the honest answer: it tells you who watched, who acted, and roughly how they felt, not how long they stayed or what happened after the click. A click on an email button means their mail program opened, not that the mail was sent. Richer analysis is coming.

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