What you see
The comparison table comes first. One row per campaign, batch or presenter, with the funnel from left to right: Published, Opened, Videos played, Watched half, Clicked CTA, then Avg watched, Played again and Rating. Click a column header to sort by it. Then the headline figures. The view rate — how many of your published pages were opened — sits beside five counts of how far recipients went: published, opened the page, videos played, watched past half, and clicked the call to action. Below them, four figures: click-to-open rate, average watched, played more than once, and the average rating. The small i beside How far recipients went, Page loads and Plays explains what each figure counts, and what your own team and automatic mail checks do to it. Then four sections you can fold open. Each one remembers whether you left it open.
Every chart has a table view behind the small table icon, if you would rather read the numbers.
Every figure is defined on its own page, in one line each.
Choosing what to look at
The bar across the top decides which batches the page counts.- Date range. Picks batches by the day they were sent. The chip reads Sent · Last 30 days to remind you. See below for why.
- Campaigns. All of them, or the ones you pick.
- Batches. Completed batches is the default. Marked as sent keeps only the batches you have . All batches includes those still running, and Pick batches lets you choose them one by one.
- CTA. All, email or link. It changes the click figures only.
- Group by. Campaign, batch or presenter — the rows of the table.
Why the date range picks batches, not days
The date range chooses which batches you look at, by their . It does not cut their results to those days: a batch counts everything its recipients did, however long ago it was sent. This keeps comparisons fair. A batch sent two days ago has had two days; a batch sent in August has had weeks. If the page only counted what happened inside the range, the young batch would look weak and the old one would look dead. Instead, each batch row shows how long ago it went out — Sent 2026-09-20 · 3 days ago — so you can read its numbers for what they are. Only the activity chart and the daily figures are limited to the days in the range.Mark your batches as sent. LatentCast does not send your messages, so it cannot know when you
did. Until you mark a batch as sent, it is
dated by the moment it completed, which may be days early. The page lists the completed batches
that are not marked yet.
Your own team never counts
When you or a colleague opens a recipient’s page while signed in to LatentCast, the page shows Team view · not counted. That visit is recorded, but it never counts: not as a view, not as a click, and a rating you give there never replaces the recipient’s. See Viewing pages.Numbers from before 22 September 2026
Visits have been recorded one by one since 22 September 2026. Before that, each page only kept a count of views and clicks. Those counts are included, so your earlier batches still show who opened and clicked. They carry no playback and no dates of their own, and they may include views by your own team from that time. Watch figures start on 22 September 2026; the playback sections say so when your selection holds batches sent earlier.Keeping it current
The page loads fresh numbers when you open it and whenever you change a filter. It does not update by itself while you look at it. The line under the filters says when the numbers were loaded, for example Updated 2026-09-23 10:41.Recommendations are coming. The Recommendations page next to Engagement will turn these
numbers into suggestions for your next video: its content, its length, its styling and its call to
action.
Next
What the numbers mean
Every figure on the page, in one line each.
Exporting to Excel
The same selection as a workbook, down to every recipient.